Everyone talks about it. Everyone craves for it. But not all actually get to it.
No, this isn’t about any premium category limited edition product. It’s something more ‘exclusive’ than that. Something that makes a common product a bewitchingly exclusive brand. And makes millions oversubscribed to it. It’s what marketing strategists and creative people in advertising lovingly call the `Big Idea’.
Yep, the secret selling point of any clever marketer ever lived here is the `Unique Concept’ aka ‘Big Idea’.
What’s so unique about the Unique Concept is it is your single chance to survive in an over-flooded market.