Flintobox- Case Study
One of the fast growing, first of its kind startup in India, Flintobox produces award-winning and age-appropriate subscription boxes for children. They help promote early child development in a fun and explorative way with the research based box crafted by montessori experts and child psychologists.
Flintobox as a product, provides solution for parents to help their children engage better at home by providing mind stimulating games and activities and eventually taking them off TV and mobile phones. The challenge was to make parents aware that TV and mobile phone addiction in children is indeed a problem and they can fix the same by engaging children better. They were looking out for fresh ideas to communicate the message to their target users.
What We Offered:
Having got hit by the train of smartphone-fueled social concerns, it took to our strategists first that if Flintobox could talk about the ill effects of using smartphones in growing up children, they could connect to the parents. We slept over it for days until we got struck by this awesome idea. We named the concept `Smartphone Parenting’, striking off `phone’ from it. The idea to remove phone from the lives of kids for smart parenting was instantly praised by the client, who gave us consent to go ahead with the campaign
What We Did:
We created a brand funnel for Flintobox with an aim to cover new age parents who were trying their best to free their kids from over usage of smartphone. We started the campaign with an explainer video titled `Evolution of Smart Kid’, emphasising the need to gift kids a smartphone-free childhood. Then we went on to create an E-Book, which explained the necessity for parents to move from Smartphone parenting to Smart Parenting, a landing page, emails and ad graphics for the client.
All the assets we created were eagerly viewed/read by prospective customers of Flintobox and gave them instant profits in terms of leads and sales. Our creations were used for retargeting existing customers as well as communicating with new people who faced similar predicament. The whole campaign positioned Flintobox as an aid for smart parenting, who want to raise their kids in a more responsible way.
"We were skeptical of engaging with an external marketing agency as we had a very good marketing team in house. But we were pleasantly surprised with the concepts that they came up with as it not only engaged our customers but also increased our sales. Hire them even if you have a marketing team in house. You won't regret it."
CEO | Flintobox
Injected Fresh ideas and Boosted our sales.
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